What is multichannel?In a traditional sense, multichannel (or multi-channel) is the communication of the brand across different channels such as TV, print, web or outdoor. But let’s talk digital and forget the offline channels right now.
Basic digital channels are web, mobile and email (and recently tablets). But this is a strictly device-centric view which is only valid from a user perspective. But from the brand’s perspective, this view just doesn’t fit in. Because when brands publish content, they usually focus primarily on the medium. The device itself is secondary.
|Brand push content to medium where it is being pulled by the user using a device|