In today’s world, users typically interact with a brand in at least three touchpoints. The online world alone gives more than enough options for customer/brand interaction.
The challenge to create great experiences for customers became very important with the rise in new ways of consumer interaction with brands. Online customers can interact with a brand via its corporate website, search engines, social media, applications, and so on.
An interaction funnel between the customer and brand in general requires three attributes which together form the brand experience: